About Us

Your local specialists

Why Softflow?

Softflow Softeners is the premier supplier of domestic water softening systems in the Essex area.

As members of the Water Quality Association and authorised TwinTec suppliers, our company can supply and install a range of systems and accessories to combat the effects of hard water in your home. Once your water softener is installed, we offer an aftercare and maintenance service that is second to none, ensuring that your system is always running at peak performance. For absolute convenience, we also sell block salt at highly competitive prices.

We are a family run business that was founded in 1987, myself and brother Ben are joint owners. We sell the TwinTec S3 Water Softener because of its compact design, efficient meter controlled technology and the easy to load block salt.

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Matt Ager

Joint owner of the business with his brother Ben, Matt looks after the sales and marketing side of things. Working for the family business for the last 30 years since the age of 16, Matt has a wealth of knowledge he can draw on. With his passion for the industry, he can share the benefits of softened water with clients old and new.

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Ben Ager

Leaving a large building company to work with the family, Ben has been servicing and installing water softeners since 1999. Ben can fit a water softener in almost any space and takes great pride in tidying up/simplifying previous pipe work whilst installing the water softener.

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Loraine Lyons

Having been with Softflow for the last 7 years, Loraine is at the heart of the office. Dealing with everything from salt orders, booking services, general queries and new leads, her enthusiasm and knowledge means there is always a friendly voice at the end of the phone.

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Gill Turner

Gill’s main role is looking after the accounts and administration side of Softflow. Always willing to take on new projects within Softflow, Gill is an all-rounder and can be heard answering the phone too.

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Lorraine Ager

Wife of Matt, Lorraine deals with the general day to day enquires. She looks after the setting up of new clients and ensuring the engineers have the correct information needed for their days work.

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Karen Ager

Wife of Ben, like her sister in law Lorraine, Karen deals with the general day to day enquires. She specialises in aftercare such as extended warranties on water softeners and filters.

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Iain Rhodes

Iain joined Softflow this year, he is our salt delivery guy. You can be confident your next delivery of salt will be done with a smile.

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Bradley White

Brad is our apprentice. He came through doing his work shadowing earlier in the year from Plume College Maldon. He showed massive potential, learning very quickly. Brad now has a placement on a 3 year plumbing course. With the correct training and guidance he will be installing your water softener in the future.

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